Workflow
麦当劳接入美团无人机外卖配送 市内10所公园可体验“分钟级触达”
Shen Zhen Shang Bao·2025-08-12 17:14

Core Insights - McDonald's has launched drone delivery services in 10 parks in Shenzhen, addressing user pain points related to slow delivery times and inconvenient pickup paths, thereby creating a new consumption experience with "minute-level reach" for takeout [2] - The drone delivery routes are strategically located in the core areas of the parks, with significant efficiency improvements noted; for example, delivery via drone takes only 4 minutes compared to 20 minutes for traditional road delivery, representing a nearly 300% increase in efficiency [2] - During the recent "May Day" holiday, the order volume for drone delivery in park scenic areas surged by 74% year-on-year, indicating strong demand and growth potential for this service [2] Industry Trends - Drone delivery is particularly popular among families, with 60% of orders in park scenarios being for family consumption, suggesting that this service can help businesses attract new customer segments [3] - Since its inception in 2017, Meituan has expanded its drone delivery service to 64 routes across multiple cities, completing over 600,000 orders and partnering with more than 700 brands, offering users a selection of over 110,000 products [3]