Core Viewpoint - The company QiFu Technology launched the "Micro Light: Assist the Disabled" initiative to promote understanding of disability issues and support the dignity, rights, and happiness of disabled individuals through various online and offline activities [1][4]. Group 1: Initiative Overview - The initiative includes a series of activities aimed at helping the public understand the lives and work of disabled individuals, along with a targeted donation of 55 electronic devices to support entrepreneurship among disabled people [1][4][7]. - QiFu Technology collaborates with organizations such as JinChang Public Service Center and Shanghai Disabled Employment Service Center to conduct these activities [1][4]. Group 2: Employee Engagement - Employees of QiFu Technology participated in experiential activities to understand the challenges faced by disabled individuals, such as using wheelchairs and simulating blindness [4][7]. - The company emphasizes a new model of assistance that involves direct engagement and understanding rather than traditional one-way donations [4][7]. Group 3: Donations and Support - QiFu Technology donated 55 electronic devices and 10 mobile phones for vocational training and support for disabled individuals, with the devices being contributed by employees [7][8]. - The donations aim to enhance the vocational skills of disabled individuals and support their entrepreneurial projects [7]. Group 4: Online Engagement and Awareness - The company utilized social media and live streaming to raise awareness about disability issues, achieving over 100,000 exposures and more than one million likes during the live broadcast [8][11]. - QiFu Technology initiated a social media campaign encouraging users to share blessings for disabled individuals, further promoting community engagement [11]. Group 5: Broader Impact and Future Initiatives - The "Micro Light: Assist the Disabled" initiative is part of QiFu Technology's broader commitment to social responsibility, which includes various charitable actions across different sectors [11]. - The company has conducted numerous public welfare activities in 2023, reaching an audience of 12 million through various media formats [11].
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