信银理财“温暖童行”获“品牌传播年度案例奖”

Core Insights - The "Warm Child Journey" charity financial brand by Xinyin Wealth Management won the "Annual Brand Communication Case Award" at the 6th China Financial Annual Brand Case Competition [1] Group 1: Company Initiatives - Xinyin Wealth Management, as a key player in CITIC Bank's asset management sector, focuses on common prosperity as a major business development direction, innovating the "charity + finance" model [3] - The "Warm Child Journey" charity financial product donates a portion of excess returns and subscription funds to partner public welfare foundations, aimed at children's medical care, education, and health [3] - The company has issued three batches of five charity financial products, with a total scale exceeding 5 billion yuan, receiving enthusiastic subscriptions from investors [3] Group 2: Future Plans - Xinyin Wealth Management aims to continue its mission of "serving the real economy and assisting common prosperity," with a plan to achieve a "billion scale and ten million donations" [3] - The company seeks to collaborate with more partners to gather social charity resources and explore the creation of a "charity finance" ecosystem [3] - The initiative is expected to promote industry demonstration effects and contribute to the construction of common prosperity and high-quality economic development [3]