济南楼市刮起“四代宅”风，主流房企布局新赛道

Core Viewpoint - The emergence of "fourth-generation residential" products in Jinan is driven by market demand and policy support, indicating a shift towards high-quality, personalized housing options that enhance living experiences [1][2][13] Group 1: Market Trends - The Jinan real estate market is set to see nearly twenty new residential projects launched in the second half of 2025, primarily focusing on improvement products starting from 140 square meters [1] - The fourth-generation residential projects are expected to become a significant part of the market, reflecting a trend towards high-quality and personalized housing [1][2] - The new construction regulations in Jinan are designed to support the development of fourth-generation residential properties, promoting better living conditions [2][6] Group 2: Product Features - Fourth-generation residential products are characterized by high usable space, with some projects achieving a usable area rate of up to 130% due to optimized design and layout [7][9] - The "fourth-generation residential" concept includes features like private sky gardens, which enhance the living experience and are becoming increasingly popular among buyers [6][13] - Projects like Zhonghai Shiguang and Lutu Yihua are examples of fourth-generation residential developments that incorporate innovative designs and high-quality living standards [9][11] Group 3: Developer Insights - Major developers like Zhonghai are actively entering the fourth-generation residential market, leveraging their experience and technology to enhance living quality [9][14] - The development of fourth-generation residential properties poses challenges for some developers, as not all land parcels are suitable for such projects, requiring careful consideration of location and design [14] - Industry experts emphasize the importance of aligning fourth-generation residential designs with local cultural and environmental characteristics to ensure market acceptance [13][14]