塞上“杞”遇｜小红果“七十二变”创造百亿产值

Core Insights - Ningxia goji berries are renowned for their unique quality, attributed to the region's distinct geographical and climatic conditions, resulting in sweet, large, and thin-skinned berries [1] - In 2024, Ningxia's goji berry cultivation area is projected to reach 230,000 acres, with a fresh fruit output of 200,000 tons and a processing conversion rate of 36%, leading to a total industry output value of 20.4 billion yuan [4] - Ningxia goji berries are evolving from a single product focus to a diversified business model, incorporating high-tech processing methods and expanding into various sectors including health products, cosmetics, and cultural experiences [6] Industry Development - The goji berry industry in Ningxia is experiencing significant growth, with one out of every four pounds of goji berries in China sourced from this region [4] - The international market presence of Ningxia goji berries is expanding, with exports reaching over 50 countries and regions, including Germany, the United States, and Japan [6] - The industry is transitioning from merely selling products to offering experiences and cultural narratives, enhancing its market appeal and value [6]