新华鲜报丨“电”亮未来！中国新电商大会涌动发展新活力

Core Viewpoint - The Fifth China New E-commerce Conference highlighted the integration of technology and user-centric approaches in the e-commerce sector, emphasizing the growth of new business models and the importance of regulatory frameworks for sustainable development [1][3][7]. Group 1: Technological Innovation and User Experience - The use of AI tools like "digital human consultants" enables intelligent marketing and efficient customer engagement, allowing companies to generate over 2,000 customer leads monthly [3]. - E-commerce is evolving to meet increasing consumer demands for speed and quality, with companies enhancing cold chain logistics and delivery times for fresh products [3]. - New business models such as live streaming, community e-commerce, and social commerce are emerging, lowering entry barriers for ordinary individuals to participate in the market [3]. Group 2: Cross-Border E-commerce Growth - In 2024, China's cross-border e-commerce imports and exports are projected to reach 2.63 trillion yuan, a year-on-year increase of 10.8%, accounting for 6% of total foreign trade [5]. - The "Chinagoods" platform has onboarded over 75,000 shops, providing comprehensive digital services to facilitate international trade [5]. - Initiatives like the quality anchor empowerment action aim to support rural revitalization through live streaming and public promotion [5]. Group 3: Industry Regulation and Development - The Central Cyberspace Administration of China has been guiding the cultivation of quality live-streaming anchors, with 747 quality live-streaming rooms recognized as of June this year [7]. - The fourth batch of quality live-streaming rooms, totaling 417, was announced at the conference, showcasing the importance of quality in the live-streaming industry [7]. - Regulatory frameworks are being developed to address challenges such as false advertising and high competition costs, ensuring a stable and transparent environment for e-commerce growth [7].