Zheng Quan Shi Bao·2025-08-12 17:25Core Viewpoint - After being interviewed by the market regulatory authority, major food delivery platforms collectively pledged to engage in healthy competition and improve the ecosystem of the restaurant industry [1][3]. Group 1: Company Initiatives - Meituan launched the "Dine-in Boost" plan on August 12, aimed at encouraging users to dine in at restaurants, thereby supporting offline store order growth [1][2]. - The "Dine-in Boost" plan includes issuing consumption vouchers to all members, with the platform covering the costs, to increase foot traffic and sales for restaurant merchants [1][2]. - Meituan's "Small Store Support Fund" will provide up to 50,000 yuan to small restaurants, with the first batch of funds already distributed [2]. Group 2: Market Context - The food delivery industry has faced challenges this year due to ongoing subsidy wars, leading to operational difficulties for many small restaurants against the backdrop of chain brands and platform subsidies [1][2]. - There is a consensus that substantial subsidies have resulted in a decline in dine-in services, impacting the overall health of the restaurant ecosystem [1]. Group 3: Industry Trends - The integration of instant retail and traditional retail is seen as a way to bridge the gap between online and offline sales, creating a complementary and win-win ecosystem [2]. - Meituan's initiatives are part of a broader commitment by major platforms, including Ele.me and JD, to regulate promotions and limit irrational subsidy behaviors [3].