探馆2022服贸会：微众银行彰显数字化企业金融服务创新力

Core Viewpoint - The China International Fair for Trade in Services (CIFTIS) showcased the achievements of China's financial industry under the theme "Open Integration, Green Future," with a focus on digital banking and services for small and micro enterprises [1][12]. Group 1: Event Overview - The financial services exhibition at CIFTIS featured over 130 domestic and international financial institutions, organizations, and fintech companies [1]. - The event highlighted the development of China's financial industry amid reforms and innovations [1]. Group 2: Micro Bank's Digital Services - WeBank, as a digital bank, emphasizes providing differentiated and high-quality financial services to small and micro enterprises, showcasing its brand "WeBank Enterprise+" at the exhibition [1][12]. - The exhibition featured an interactive "digital tunnel" that represented WeBank's milestones, including being the first digital bank in China and attracting over 3 million applications for its micro-loan product [3][5]. Group 3: Comprehensive Business Services - WeBank's "WeBank Enterprise+" offers a full-chain commercial service ecosystem, including products like micro-loans, insurance, and digital marketing services [5][9]. - The core product, "Micro Loan," is the first online unsecured working capital loan for enterprises, featuring a fast, paperless application process [5][10]. Group 4: Support for Small and Micro Enterprises - The exhibition showcased promotional videos featuring small and micro enterprise clients, highlighting their innovative products and entrepreneurial spirit [7][9]. - WeBank has tailored services to enhance the visibility of small enterprises through digital marketing, providing them with a larger platform at the fair [9][10]. Group 5: Future Directions - The integration of digital technology with the real economy is a key focus for the financial services industry, with WeBank committed to supporting small and micro enterprises in this transition [10][12]. - WeBank aims to leverage its digital technology advantages to foster growth alongside small enterprises, contributing to the deep integration of digital and real economies [12].