Zheng Quan Shi Bao·2025-08-12 17:33Core Insights - The rise of industrial and technology tourism in China is significantly driven by listed companies, which are transforming manufacturing sites into popular tourist attractions [1][2][4] - Companies are increasingly focusing on deeper value exploration in industrial tourism, including asset revitalization, flow conversion, ESG practices, and innovative business models [1][4] - The trend reflects a shift in consumer interest towards interactive and experiential learning, particularly among youth, as seen in various industrial tourism projects [2][3][5] Group 1: Industrial and Technology Tourism Development - Industrial and technology tourism is becoming a new trend, with companies like Shenhui Technology and Furuida leading the way in attracting youth interest through interactive experiences [2][3] - Furuida's beauty technology museum aims to receive 100,000 visitors annually, showcasing the integration of beauty culture and scientific education [2][5] - Baosteel's industrial tourism initiatives date back to 1997, demonstrating a long-standing commitment to engaging the public with industrial heritage and innovation [4][5] Group 2: Business Model and Market Dynamics - The beauty industry is shifting its competitive focus from product ingredients to the entire industrial ecosystem, with industrial tourism serving as a key differentiator [5] - Companies are leveraging industrial tourism to enhance brand influence and customer loyalty through user-generated content and positive experiences [5][6] - The operational model for industrial tourism is evolving, with companies collaborating with educational institutions and travel agencies to maximize outreach and impact [4][6] Group 3: Challenges and Future Directions - Balancing safety and visitor experience is crucial as industrial tourism grows, necessitating careful planning and execution to maintain production integrity [6] - Companies are encouraged to innovate their operational mechanisms to overcome existing limitations in integrating tourism with industrial production [6] - The incorporation of advanced technologies like AI and the metaverse is being considered to enhance visitor engagement and experience in industrial tourism [6]