整治保健品虚假宣传 市场监管总局公布6起典型案例

Core Viewpoint - The State Administration for Market Regulation has launched a campaign against false advertising in health products, particularly targeting misleading claims made to elderly consumers [1][2][3] Group 1: Regulatory Actions - The campaign has revealed six typical cases of false advertising in health products, emphasizing the need for consumer awareness regarding the distinction between health foods and medicines [1] - In Nanjing, a food business was found promoting ordinary food products as having medicinal benefits, which were unsubstantiated [1] - A supermarket in Zhangjiagang was penalized for advertising a health product as a treatment for various diseases, despite it being a regular health food [1] Group 2: Marketing Tactics - A food store in Shanghai used free vegetable giveaways to attract elderly customers, subsequently promoting health products with false disease treatment claims [2] - A health management company in Ningbo employed gift giveaways to lure elderly individuals into marketing events, where exaggerated product claims were made [2] - A company in Beijing was found to be using live streaming to promote a regular food item as a weight loss solution, with no scientific backing for such claims [2][3] Group 3: Misleading Claims - A technology company in Beijing falsely claimed that its products could treat various health conditions, using unverified extreme terms to enhance product appeal [3] - The marketing practices across these cases highlight a systemic issue of misleading health claims in the industry, particularly targeting vulnerable populations like the elderly [1][2][3]