Workflow
这个暑期,新玩法带动新消费
Xin Hua Wang·2025-08-12 06:24

Summer Consumption - The summer economy is experiencing a surge in diverse consumer demands, including cold beverages, sun protection products, and vacation services, reflecting the vitality of the domestic market [1] Cultural and Tourism Consumption - Immersive tourism experiences are becoming a new highlight in the cultural tourism market, with attractions like the Red Ribbon Long March Cultural Digital Art Museum in Guizhou providing interactive historical experiences [2][3] - The Qingming Riverside Landscape Garden in Zhejiang has seen long queues, with over 300 actors engaging with visitors to recreate the bustling life of the Song Dynasty [3] - The Qingdao International Beer Festival has attracted significant tourist traffic, with daily visitor numbers at the Qingdao Beer Museum reaching 14,000 to 15,000 during peak season [3][4] - The China Tourism Research Institute predicts that domestic tourism numbers during the summer of 2025 may exceed 2.5 billion, indicating a shift from general sightseeing to personalized and immersive experiences [4] Night Economy - The night economy is thriving in cities like Pingxiang, Jiangxi, with diverse offerings such as night markets and cultural performances enhancing urban vitality [5][6] - The "spicy red Pingxiang" consumption vouchers and promotional activities have benefited over 50,000 people, generating more than 15 million yuan in consumer spending [6] - Nighttime consumption has increased, with spending from 6 PM to midnight accounting for 49.3% of total consumption in June, up 6 percentage points year-on-year [7] Film Consumption - The summer film season has seen a surge in audience numbers, with online ticket purchases becoming a popular trend, leading to over 5,000 viewers at a local cinema [8][9] - The "ticket root economy" is innovating with promotional activities that enhance audience engagement, resulting in significant box office revenue [9] - As of mid-July, the summer box office has reached 3.412 billion yuan, indicating a robust demand for diverse entertainment options [9] Sports Consumption - Outdoor sports are gaining popularity, with events like the Yinchuan Marathon attracting over 70,000 participants and generating nearly 100 million yuan in related spending [10][11] - The demand for outdoor sports gear, such as sun protection clothing and durable footwear, has significantly increased during the summer [11] - The retail sales of sports and entertainment products have grown by 22.2% year-on-year in the first half of the year, highlighting the ongoing trend of improving sports consumption [12]