焕新了家装|峰子伟装饰张娟：深耕旧房改造 为消费者提供高性价比的装修服务

Core Insights - The article highlights the significant growth potential in the home decoration industry, particularly in the old house renovation sector, driven by new policies and consumer demand [1][7]. Company Overview - Founded in 2003, the company has established itself in the old house renovation market, leveraging over 20 years of experience [1][4]. - The company operates under the philosophy of "宁赚十人千，不赚一人万," focusing on high cost-performance offerings [8][10]. Market Trends - The shift from new housing construction to the renovation of existing properties is becoming a key trend in the industry, with a growing emphasis on quality improvement and structural adjustments [7][14]. - The company has identified the potential in the old house renovation market, which was previously overlooked by many competitors [3][14]. Business Model - The introduction of the "49800 renovation package" has gained popularity due to its affordability and comprehensive offerings, achieved through direct supply chain integration [8][10]. - The company employs a flat organizational structure to reduce costs and enhance efficiency, which contributes to its competitive pricing strategy [10]. Future Development - Plans for future growth include the establishment of community stores to better serve local residents and address common household issues [12]. - The company is also focusing on trends such as aging-friendly, smart, and green renovations, ensuring that their services meet the evolving needs of consumers [12][14].