东北雨姐账号10月解封？当地网信办：不是被永久封杀，整改到位可继续直播带货

Core Viewpoint - The influencer "Northeast Rain Sister" (real name Chang Xiaoyu) is attempting a comeback on social media after a year of silence following a penalty for false advertising, with indications of support from other influencers [1][3]. Group 1: Background and Growth - Northeast Rain Sister gained significant popularity by showcasing rural life in Northeast China, amassing over 5 million followers on Douyin within a short period [3]. - From late 2022 to early 2023, her follower count surged from approximately 1 million to over 5 million in about 50 days [3]. - In April 2023, she conducted her first live stream on Douyin, attracting over 20 million viewers across three sessions, with sales ranging from 100,000 to 250,000 items per session [3]. Group 2: Business Operations and Sales Performance - In 2023, Northeast Rain Sister's team hosted 50 live streams, with 43 focused on sales, offering over 600 products and achieving average sales of 2.5 million to 5 million yuan per session [3]. - The average price per item sold during these sessions ranged from 40 to 70 yuan [3]. Group 3: Regulatory Issues and Penalties - In 2024, allegations arose regarding the authenticity of products sold in her live streams, leading to an investigation and a fine of 1.65 million yuan imposed by market supervision authorities [3]. - Following the penalty, her Douyin account was suspended, but it is set to be reinstated in October 2023, allowing her to potentially resume live streaming and sales if she complies with regulations [1][3]. Group 4: Company Structure - Northeast Rain Sister is associated with five companies, three of which have been dissolved, while two remain active, with her holding managerial positions [4]. - Her husband controls 31 companies, with some recently dissolved, indicating a complex business structure surrounding her brand [4].