Xin Hua Wang·2025-08-12 06:29Core Viewpoint - Several commercial banks, including CITIC Bank and China Construction Bank, are exploring the launch of personal carbon accounts to convert customers' carbon reduction behaviors into bank account points, thereby enhancing the supply of green financial products [1][5]. Group 1: Personal Carbon Accounts Overview - Personal carbon accounts are designed to help individuals and businesses calculate their carbon emissions and improve reduction efficiency, similar to the "Ant Forest" model [2]. - CITIC Bank has launched a beta version of its "CITIC Carbon Account," predicting that its credit card users can collectively reduce over 2 million tons of carbon emissions annually through low-carbon behaviors [2][3]. - Other banks, such as Shanghai Pudong Development Bank and Rizhao Bank, are also developing their own carbon account systems, focusing on different functionalities and user benefits [3][4]. Group 2: Benefits and Market Potential - The establishment of personal carbon accounts is expected to enhance public awareness of energy conservation and low-carbon lifestyles, potentially becoming a key direction for the future development of green finance [5][6]. - The carbon account system can attract users to bind their daily payment functions to the bank, increasing customer loyalty and facilitating the development of innovative green financial retail products [6][7]. Group 3: Challenges and Future Development - The current challenges in establishing a comprehensive personal carbon account system include ensuring the scientific accuracy of carbon emission data monitoring and measurement, as well as the need for standardized accounting methods [8]. - Experts emphasize the importance of building a robust data platform for carbon accounts, ensuring data accuracy and security, and promoting the concept of green consumption across society [8][9].