“我们的餐厅总会让海外同行惊讶”——麦当劳中国CEO张家茵谈本土焕新之路

Core Viewpoint - McDonald's China is accelerating its localization strategy, showcasing its commitment to the Chinese market and surprising international peers with its achievements in local sourcing and operational efficiency [1][5][10]. Group 1: Localization Strategy - McDonald's China has embraced a "rooted in China, linked globally" philosophy, significantly enhancing its supply chain localization by supporting the growth of local industries such as potatoes, chicken, and vegetables [5][10]. - The company has increased its supply chain procurement volume to nearly 800,000 tons in 2024, covering over 400 types of ingredients and raw materials [5][10]. - Since the shift to local management in 2017, the number of McDonald's restaurants in China has grown from over 2,000 to more than 7,000, with plans to open an additional 1,000 restaurants this year [9][10]. Group 2: Digital Transformation - McDonald's China has developed a consumer-facing app and mini-program within six months of its transformation, now boasting a digital ecosystem with 300 million registered members [9][10]. - The introduction of smart pick-up cabinets and drive-thru services has enhanced customer convenience, attracting interest from international competitors [9][10]. Group 3: Supply Chain and Global Integration - Approximately 90% of McDonald's ingredients and raw materials in China are sourced locally, supported by a diverse supplier ecosystem that includes over 100 suppliers for each restaurant [10][11]. - The company has successfully exported products like pies and fries to markets in Japan and Singapore, demonstrating the potential for local suppliers to expand internationally [10][11]. Group 4: Future Growth Plans - McDonald's China aims to expand its restaurant count to 10,000 locations, reflecting strong confidence in the Chinese market's growth potential [11].