Prnewswire·2025-08-12 19:05Core Insights - Dodge celebrated the 10th anniversary of MotorTrend Presents Roadkill Nights, showcasing new SIXPACK and HEMI-powered vehicles, attracting tens of thousands of fans [1][2][3] Product Launches - The 2026 Dodge Charger Scat Pack was introduced, featuring a 550-horsepower SIXPACK engine, making it the most powerful car under $55,000 [3] - The Charger R/T model will be available for order by the end of the year, starting at an MSRP of $49,995 with a 420-horsepower SIXPACK engine [3] - The 2026 Dodge Durango SRT Hellcat Jailbreak was unveiled, offering over six million customization combinations and standardizing the HEMI V-8 engine across all Durango models starting from August 13 [4] Event Highlights - The event included street-legal drag racing on Woodward Avenue, with Morgan Evans winning the Direct Connection Grudge Race for the second consecutive year [8][9] - Over 70,000 fans participated in the event, both in-person and online, making it the most viewed Roadkill Nights ever [11] - The event raised nearly $50,000 for United Way of Southeastern Michigan and showcased more than 3,350 vehicles [15] Community Engagement - Dodge Thrill Rides were offered for the first time in the new SIXPACK-powered Charger Scat Pack, opening for orders on August 13 [5] - The event featured performances by notable artists, including a unique national anthem performance by blues rock guitarist Kenny Wayne Shepherd [9][12] Brand Growth - Over the past decade, Roadkill Nights has become a premier festival for car culture, with significant growth in attendance and engagement [6][13] - Dodge continues to emphasize performance and affordability in its vehicle offerings, aiming to enhance brand loyalty among enthusiasts [6][17]