吉宏股份庄浩：一股闯劲 两种主业 三大法宝

Core Insights - Jihong Co., Ltd. is a leading player in both the printing packaging and cross-border e-commerce sectors, ranking first in China's paper-based fast-moving consumer goods packaging market and second in Asia's social e-commerce revenue among Chinese B2C export companies [2][3] - The company has successfully addressed industry pain points, such as the disconnection between design and printing, and has proactively invested in eco-friendly packaging solutions [2][4] - Jihong Co. went public on the Hong Kong Stock Exchange in May, marking a new chapter in its growth strategy [2] Group 1: Business Strategy - The founder, Zhuang Hao, emphasizes that successful transformations stem from keen industry insights rather than mere effort [3] - Jihong Co. has diversified its business by entering the cross-border e-commerce market, which now contributes nearly 20% of total revenue in its first year [4][8] - The company has developed proprietary systems to enhance operational efficiency, achieving a nearly 200% return on investment [6] Group 2: Technological Innovation - Jihong Co. has focused on creating a differentiated competitive advantage in the crowded cross-border e-commerce space by leveraging social media and algorithm-driven marketing strategies [5][6] - The company has invested approximately 300 million yuan in R&D, with a team of over 200 dedicated to developing its Giikin system, which has significantly improved sales conversion rates [6][8] Group 3: Market Adaptation - In response to challenges in 2024, including losses in both e-commerce and packaging sectors, the management decided to prioritize market expansion over immediate returns [7][8] - The company has seen a substantial recovery in profits, with a 110% increase in net profit in Q3 2024, and expects continued growth in the first half of 2025 [8][9] - Jihong Co. is now focusing on building its own brands to enhance profitability, with its brands "Konciwa" and "维米亚" generating over 100 million yuan in revenue [9] Group 4: Future Outlook - The company aims to deepen its international presence following its listing in Hong Kong, with plans to establish smart factories in the Middle East [9] - Zhuang Hao's approach to risk management is characterized by a focus on insight and investigation, which supports the company's strategic transformations [9]