PLBY (US:PLBY) Globenewswireยท2025-08-12 20:05Core Viewpoint - Playboy, Inc. reported a significant improvement in its financial performance for Q2 2025, with a focus on transforming into an asset-light business model centered around its iconic brand [2][3]. Financial Performance - Total revenue for Q2 2025 was $28.1 million, representing a 13% increase from $24.9 million in Q2 2024 [4]. - Licensing revenue surged to $10.9 million, a 105% increase from $5.3 million in Q2 2024, driven by new licensing partnerships and renegotiated agreements [5]. - Direct-to-consumer revenue reached $16.5 million, up 14% from $14.5 million in Q2 2024, attributed to improved consumer perception of the Honey Birdette brand [6]. - The net loss narrowed to $7.7 million, compared to a net loss of $16.7 million in Q2 2024, reflecting a significant improvement of $9.0 million [7]. - Adjusted EBITDA was $3.5 million, an improvement from an adjusted EBITDA loss of $2.9 million in Q2 2024 [8]. Operational Highlights - The company experienced a 14% revenue increase from Honey Birdette, with same-store sales rising by 28% and gross margins improving by approximately 200 basis points to 59% [3]. - The launch of the Great Playmate Search and plans for a Playboy hospitality venue in Miami Beach indicate new growth opportunities [3]. - The company holds over $30 million in cash, positioning it to explore deleveraging opportunities and reduce leverage costs [3].