Zhong Guo Zheng Quan Bao·2025-08-12 21:06Core Insights - The A-share market has shown a structural trend this year, with over 95% of actively managed equity funds achieving positive returns, while consumer-themed funds have experienced significant performance divergence [1][2][5] - Some consumer-themed funds have struggled due to heavy investments in traditional consumer stocks like liquor, while others have thrived by identifying new consumption trends [1][5] Fund Performance - As of August 11, 2023, among nearly 8000 actively managed equity funds, over 95% reported positive returns, but several consumer-themed funds were among the 300+ funds with negative returns [2] - Specific funds like Guorong Rongxin Consumer Select C and A reported returns of -15.20% and -15.10%, respectively, ranking them poorly among 4521 similar funds [2] - In contrast, Hai Fu Tong Consumer Preferred A achieved a return of 60.13%, indicating a successful strategy focused on new consumption sectors [4] Investment Strategies - Fund managers emphasize the importance of adapting to new consumption trends, with a focus on new categories and directions in the consumer sector [1][6] - The Hai Fu Tong fund demonstrated a flexible investment strategy, frequently rotating its holdings to capture emerging opportunities [4] - Funds that have performed well often focus on new consumption stocks or have significant exposure to the Hong Kong market, which has shown resilience [4][6] Market Trends - The new consumption sector is gaining traction, while traditional consumption remains uncertain, highlighting a shift in investor focus [5][6] - The competition between domestic brands and international giants is intensifying, necessitating improvements in product quality and market strategies for local brands [6] - The shift towards service-oriented consumption is becoming evident, with sectors like dining and travel showing recovery [6]