Phoenix New Media(US:FENG) Feng Huang Wang·2025-08-12 22:59Core Viewpoint - Phoenix New Media reported a total revenue of RMB 187.1 million (approximately USD 26.1 million) for Q2 2025, representing an 11.2% increase compared to RMB 168.3 million in Q2 2024, primarily driven by growth in paid services revenue [1][2] Financial Performance - Total revenue for Q2 2025 was RMB 187.1 million (approximately USD 26.1 million), up from RMB 168.3 million in Q2 2024, marking an 11.2% increase [1][2] - Advertising net revenue for Q2 2025 was RMB 153.3 million (approximately USD 21.4 million), a slight decrease of 0.9% from RMB 154.7 million in Q2 2024 [1][2] - Paid services revenue reached RMB 33.8 million (approximately USD 4.7 million), a significant increase of 148.5% from RMB 13.6 million in Q2 2024 [3] - Paid content revenue was RMB 30.7 million (approximately USD 4.3 million), up 420.3% from RMB 5.9 million in Q2 2024, mainly due to revenue from digital reading services via third-party applications [3] - E-commerce and other revenue was RMB 3.1 million (approximately USD 0.4 million), down 59.7% from RMB 7.7 million in Q2 2024, attributed to a reduction in e-commerce operations [3] Cost and Profitability - Total costs for Q2 2025 were RMB 95.1 million (approximately USD 13.3 million), a decrease of 7.6% from RMB 102.9 million in Q2 2024, due to strict cost control measures [4] - Gross profit increased by 40.7% to RMB 92.0 million (approximately USD 12.8 million) from RMB 65.4 million in Q2 2024, with a gross margin of 49.2% compared to 38.9% in the previous year [4] Operating Expenses and Losses - Total operating expenses for Q2 2025 were RMB 99.2 million (approximately USD 13.8 million), an increase of 33.5% from RMB 74.3 million in Q2 2024, primarily due to higher sales and marketing expenses related to digital reading services [6] - Operating loss for Q2 2025 was RMB 7.2 million (approximately USD 1.0 million), an improvement from a loss of RMB 8.9 million in Q2 2024, with an operating margin of -3.9% compared to -5.3% in the previous year [6] Other Income and Losses - Other income for Q2 2025 was RMB 2.1 million (approximately USD 0.3 million), down from RMB 4.7 million in Q2 2024, with net interest income of RMB 6.1 million (approximately USD 0.9 million) compared to RMB 8.8 million in the previous year [7] Net Loss - The net loss attributable to Phoenix New Media for Q2 2025 was RMB 10.4 million (approximately USD 1.5 million), compared to a net loss of RMB 5.5 million in Q2 2024, with a net margin of -5.5% versus -3.2% in the previous year [8] Outlook - The company expects total revenue for Q3 2025 to be between RMB 203.4 million and RMB 218.4 million, with advertising net revenue anticipated to be between RMB 168.4 million and RMB 178.4 million, and paid services revenue projected to be between RMB 35.0 million and RMB 40.0 million [12]