破解消费投资密码：向“新”而行 主题基金“同路不同命”

Core Viewpoint - The A-share market has shown a structural trend this year, with over 95% of actively managed equity funds achieving positive returns, while consumer-themed funds have experienced significant performance divergence [1][2]. Fund Performance - A significant number of consumer-themed funds have underperformed, with some funds showing negative returns due to heavy investments in traditional consumer stocks like liquor [2][3]. - For instance, the Guorong Rongxin Consumer Select C and A funds reported returns of -15.20% and -15.10% respectively, ranking them among the bottom in their category [2]. - Conversely, the Hai Fudong Consumer Preferred A fund achieved a return of 60.13%, indicating a successful strategy focused on new consumer sectors [4]. Investment Strategy - Fund managers emphasize the importance of adapting to new consumer trends and categories, especially in the context of unclear recovery signals in traditional consumption [1][6]. - The Hai Fudong fund's strategy involved a significant rotation of its holdings, focusing on new consumer stocks and maintaining a high allocation to the new consumption sector [4]. New Consumer Trends - The new consumer sector has shown strong performance, with funds like Xinyuan Consumer Selection investing in popular new consumer stocks such as Pop Mart, which saw a price increase of over 200% this year [3][5]. - The market is witnessing a shift towards new consumption opportunities, particularly in the Hong Kong market, which is attracting investment due to its lower volatility and potential for growth [6]. Market Dynamics - The competition between domestic brands and international giants is intensifying, requiring local brands to enhance their product offerings [6]. - The consumer landscape is evolving, with service-oriented consumption, such as dining and travel, showing signs of recovery, while changes in retail channels are creating new opportunities in various sectors [6][7].