政策持续优化活动持续推进 “购在中国”升温释放消费新潜能

Core Viewpoint - The "Buy in China" initiative has shown initial success this year, with various themed activities enhancing domestic consumption and attracting international tourists [1][2][3] Group 1: Policy and Activities - The "Buy in China" series of activities is being promoted through a combination of policies and events, aiming to enhance consumer experiences for both domestic residents and inbound tourists [2][3] - The Ministry of Commerce and other departments have optimized the departure tax refund policy to stimulate inbound consumption, with measures introduced to facilitate shopping for international tourists [3][4] Group 2: Regional Innovations - Various regions are actively launching innovative measures tailored to their unique characteristics, such as Shanghai's action plan to enhance the international consumption environment and Fujian's efforts to develop departure tax refund stores [4][5] - Shenzhen has initiated a series of "Buy in China" activities, leveraging technology to create a new consumption wave, showcasing smart consumption innovations [4][6] Group 3: Consumption Growth Metrics - During the May Day holiday, Shenzhen saw a 188% increase in inbound travel orders, generating tourism revenue of 5.432 billion yuan, a year-on-year increase of 40.8% [5] - In the first half of the year, Shenzhen's total retail sales of consumer goods reached 494.868 billion yuan, with a year-on-year growth of 3.5% [6] Group 4: International Tourism Trends - The number of foreign visitors entering and exiting China has steadily increased, reaching 38.053 million in the first half of the year, a 30.2% year-on-year growth [7] - The optimization of policies, including the expansion of visa-free countries and improvements in cross-border payment systems, has enhanced the overall travel experience for international tourists [7][8]