Xin Lang Cai Jing·2025-08-12 23:57Core Viewpoint - Phoenix New Media reported a revenue increase in Q2 2025, driven primarily by growth in paid services, despite a slight decline in advertising revenue [1] Financial Performance - Total revenue for Q2 2025 was RMB 187.1 million (approximately USD 26.1 million), representing an 11.2% increase compared to RMB 168.3 million in Q2 2024 [1] - Net advertising revenue for Q2 2025 was RMB 153.3 million (approximately USD 21.4 million), a decrease of 0.9% from RMB 154.7 million in Q2 2024 [1] - Paid services revenue for Q2 2025 reached RMB 33.8 million (approximately USD 4.7 million), marking a significant increase of 148.5% from RMB 13.6 million in Q2 2024 [1] Management Commentary - The CEO of Phoenix New Media emphasized the company's commitment to media responsibility and innovation, focusing on enhancing content depth and exploring diverse commercial opportunities [1] - The efforts made by the team have resulted in positive user feedback and business growth, laying a solid foundation for sustainable development [1]