Zheng Quan Shi Bao·2025-08-12 23:54Core Viewpoint - The rise of industrial and technological tourism in China reflects the country's manufacturing prowess and innovation, with listed companies leading the development of these tourism projects, which are increasingly focused on asset revitalization, flow conversion, ESG practices, and business model innovation [1][5][7]. Group 1: Industrial and Technological Tourism Trends - Industrial tourism has gained popularity, with factories and industrial parks becoming new attractions for tourists, especially among youth interested in robotics and technology [2][3]. - The tourism landscape now includes a third category of resources that showcases contemporary technological innovations alongside cultural and natural heritage [2]. - Listed companies are at the forefront of this trend, leveraging their advanced technologies and products to enhance industrial tourism experiences [2]. Group 2: Company Initiatives and Developments - Companies like 福瑞达 (Furida) have seen significant increases in visitor numbers, with their beauty technology museum receiving over 5000 visitors during the summer, indicating a strong interest in beauty industry innovations [3]. - 宝钢 (Baosteel) has established the Baosteel Industrial Creative Park, which features various attractions and educational tours, catering to different audience segments [4]. - 福瑞达 aims to attract 100,000 visitors annually to its beauty industrial tourism project, showcasing the high standards of China's beauty industry [3][6]. Group 3: Challenges and Considerations - The development of industrial tourism must balance production safety with visitor experience, ensuring that both operational integrity and tourist engagement are maintained [7][8]. - There is a need for improvement in the presentation of industrial tourism content, expanding the depth and breadth of exhibitions related to manufacturing achievements [7]. - Companies are encouraged to innovate their operational mechanisms to overcome existing limitations in integrating tourism with industrial production [7].