暑期游火热：旅游变旅居、外籍游客体验中医

Group 1 - The Ministry of Culture and Tourism has launched a nationwide summer cultural and tourism consumption season, with over 4,300 events and approximately 39,000 activities planned, along with more than 570 million yuan in consumption subsidies to meet diverse tourist needs [1] - Online travel platforms report a nearly 38% year-on-year increase in overall cultural and tourism bookings this summer, with over 60% of bookings for family trips and over 70% growth in orders for summer vacation and study tours [1] - In Ning'an County, Shaanxi, nighttime tourism has transformed local resources into cultural tourism products, showcasing local farming culture and traditional customs, attracting numerous visitors [1] Group 2 - In Jinan, Shandong, the Baotu Spring scenic area has seen an average daily reception of over 30,000 visitors since the launch of the International Spring Festival in 2025, while the Daming Lake circular trail has exceeded 80,000 daily visitors [2] - This summer, staycation and wellness tourism have become popular, with cities rich in cultural atmosphere like Kunming and Dali seeing significant increases in order volumes, indicating a trend towards deeper cultural experiences [3] - The average length of stay for guests in homestays has increased by 20% year-on-year, with an average stay of 11 days, highlighting the potential for "deep residency" tourism [6] Group 3 - The border city of Hunchun in Jilin Province has become a new hotspot for cross-border tourism, welcoming a growing number of foreign tourists due to convenient customs procedures and detailed services [7] - Many Russian tourists are incorporating traditional Chinese medicine experiences, such as acupuncture and massage, into their vacation itineraries this summer [8] - From June 30 to the present, over 110,000 travelers have been processed at the Hunchun border inspection station [9]