广州7个楼盘承诺“房价跌了补差价”，真相：最高补20万元物业费，还要提供“有效材料”证明降价

Core Viewpoint - The real estate market in first-tier cities is actively responding to adjustments, with Guangzhou's state-owned enterprise, Zhu Shi Real Estate, launching a "price protection action" for its main properties, promising to compensate for price drops until December 31, 2025 [1][5]. Group 1: Market Performance - In July, Guangzhou's new residential sales dropped nearly 25% month-on-month to 4,787 units, while second-hand residential sales fell 9.39% to 8,926 units [2]. - The total number of signed contracts in Guangzhou for July was 4,784 units, reflecting a 29.6% month-on-month decline, with a total area of 519,384.3 square meters, down 35.8% [8]. Group 2: Price Protection Strategy - Zhu Shi Real Estate's price protection initiative covers seven main properties across four districts, offering compensation for price drops in the form of property management fee reimbursements, with a maximum amount of 200,000 yuan [3]. - The price protection strategy is seen as a marketing tactic that provides a sense of security for homebuyers, particularly for first-time buyers [2][5]. - Previous promotional activities included offers such as "trade-in discounts" and "free property management for nine years," indicating a trend of evolving marketing strategies [3]. Group 3: Industry Trends - The price protection measures are becoming increasingly common in the market, with other developers like Yuexiu Real Estate and Poly also implementing similar strategies in recent years [6]. - In Shenzhen, several properties have also introduced price protection agreements, reflecting a broader trend in core cities facing market softness since July [7]. - Experts suggest that while price protection promises may seem appealing, their legal enforceability is questionable, as many are not included in purchase contracts, potentially leaving buyers without recourse if prices fall [8].