Xin Lang Ke Ji·2025-08-13 01:54Group 1 - Xiaomi has made personnel adjustments in its Africa division, appointing Liu Shequan as the general manager and head of the West Africa battle zone, reporting to Lin En, the general manager of the international sales department [1] - Other appointments include Zou Chengzong as the head of the East Africa battle zone, Huang Jinhua as the country manager for Kenya, Wu Chunhui as the head of the marketing department, and Liu Yeqi as the head of the after-sales service department, all reporting to Liu Shequan [1] - Xiaomi officially entered the African market in 2019, establishing the Africa division to accelerate its business expansion in the region [1] Group 2 - In 2024, Xiaomi's sales in Africa are projected to grow by 38%, increasing its market share to 11%, making it the third-largest smartphone brand in the region, following Transsion and Samsung [2] - Transsion, a local competitor, is accelerating its diversification strategy, having established a mobility division to explore related businesses such as two-wheeled electric vehicles [2]