千款手造“卖”全球，小镇收纳盒“装”下亿元市场

Core Insights - The article highlights the success of Posprica, a cross-border e-commerce company based in Shandong, China, which specializes in home storage products and has gained popularity in international markets, particularly through platforms like Amazon and Walmart [1][4]. Group 1: Company Overview - Posprica was established in 2022 and has developed a distributed production network covering five towns and 17 subsidiaries, successfully reaching households in 35 countries [1]. - The company offers a wide range of products, including fabric, grass-woven, and polypropylene ribbon storage items, with over a thousand designs across five main categories [2]. Group 2: Product Features and Market Demand - The company’s products, such as foldable storage boxes, are well-received due to their space-saving design, selling for around $20 on overseas platforms [2]. - Grass-woven products account for one-third of total sales, with imported materials from Vietnam ensuring safety and environmental friendliness [3]. Group 3: Sales and Distribution - Since starting cross-border e-commerce in 2016, Posprica has built a strong reputation and customer base, achieving significant sales milestones, including a 400 million yuan order from Walmart in 2023 [4]. - The company utilizes its own overseas warehouses to facilitate efficient local delivery, maintaining a weekly shipping volume of 3,000 to 5,000 boxes and an annual sales revenue of 70 to 80 million yuan [4]. Group 4: Production and Employment Model - The production model involves over 2,000 local villagers who work from home or in "common prosperity workshops," allowing flexible employment opportunities while preserving traditional craftsmanship [6]. - The company has partnered with local organizations to create job opportunities for disabled individuals, promoting skill development and economic growth in rural areas [6]. Group 5: Future Prospects - Posprica is expanding its production capacity and workforce to meet increasing demand, with plans to produce over 6 million storage boxes and create 500 new jobs by 2025 [7]. - The founder, who has a background in maritime work, aims to bring high-quality Chinese handicrafts to international markets, blending local heritage with global business strategies [7].