Xin Lang Ke Ji·2025-08-13 02:48Group 1 - Xiaomi has made personnel adjustments in its Africa operations, appointing Liu Shequan as the General Manager of the Africa Regional Department and West Africa War Zone Leader, reporting to Lin En, the General Manager of International Sales [1] - Other key appointments include Zou Chengzong as East Africa War Zone Leader, Huang Jinhua as Kenya Country Manager, Wu Chunhui as Marketing Department Head, and Liu Yeqi as After-Sales Service Department Head, all reporting to Liu Shequan [1] - Xiaomi officially entered the African market in 2019, establishing the Africa Regional Department to accelerate its business expansion in the region [1] Group 2 - Xiaomi's sales in Africa are projected to grow by 38% in 2024, increasing its market share to 11%, making it the third-largest smartphone brand in the region, following Transsion and Samsung [2] - The rise of Xiaomi in Africa poses a threat to local smartphone manufacturer Transsion, which is accelerating its diversification strategy by exploring related businesses such as two-wheeled electric vehicles [2] - Xiaomi's founder, Lei Jun, expressed intentions to enhance cooperation with African companies in emerging industries, including new energy vehicles [1]