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宏光MINI EV再打个性牌,全新联名改装车亮相
Jing Ji Guan Cha Bao·2025-08-13 03:09

Core Insights - SAIC-GM-Wuling announced that the sales of the Hongguang MINI EV have surpassed 1.7 million units, making it the best-selling pure electric vehicle from a Chinese brand [2] - The Hongguang MINI EV was launched in 2020 with the slogan "the people's vehicle" and quickly became the top-selling model in the micro electric vehicle market [2] - To enhance user engagement amid increasing competition in the micro electric vehicle market, the Hongguang MINI EV has started to emphasize personalization and trendiness through collaborations with well-known IPs [2] Sales Performance - The Hongguang MINI EV has achieved cumulative sales of over 1.7 million units, establishing itself as the sales champion among Chinese electric vehicle brands [2] Product Development - The vehicle was introduced in 2020 and has maintained its position as a leading model in the micro electric vehicle segment [2] - Recent collaborations include partnerships with brands such as Yili Pasture and Capybara, showcasing a series of trendy modifications and interactive events [2]