Core Viewpoint - The report from CICC indicates that Tencent Music's non-subscription business has exceeded expectations, leading to an upward revision of Non-IFRS net profit forecasts for 2025 and 2026 by 6.8% and 13.0% to 9.46 billion and 11.21 billion yuan respectively [1] Financial Performance - In Q2 2025, Tencent Music reported revenue of 8.44 billion yuan, a year-on-year increase of 17.9%, surpassing both CICC's expectation of 8 billion yuan and the consensus estimate of 7.99 billion yuan [2] - The Non-IFRS net profit for Q2 2025 was 2.57 billion yuan, reflecting a 37.4% year-on-year growth, also exceeding CICC's forecast of 2.26 billion yuan and the consensus estimate of 2.27 billion yuan [2] Revenue Breakdown - Online music revenue in Q2 2025 reached 6.85 billion yuan, up 26.4% year-on-year [3] - Subscription revenue increased by 17% to 4.38 billion yuan, with paid user count rising by 1.5 million to 124 million and ARPPU increasing by 9.3% to 11.7 yuan/month [3] - Non-subscription revenue grew by 47% to 2.47 billion yuan, driven by advertising, concerts, and artist-related products, with an expected annual growth of 30% [3] - Social entertainment revenue for Q2 2025 was 1.59 billion yuan, with expectations for stabilization in Q3 and Q4 2025 [3] Profitability and Cost Management - The gross margin for Q2 2025 improved by 0.3 percentage points to 44.4%, while sales and management expenses remained relatively stable [4] - Effective cost control is anticipated to support continued healthy growth in Non-IFRS net profit for 2025 [4] Strategic Initiatives - The company is enhancing its upstream and user platform capabilities, focusing on a "one body, two wings" strategy to deepen collaborations with record labels and enrich content offerings [5] - Initiatives include hosting concerts for top Korean artists and introducing interactive community features on QQ Music, which allow users to engage with popular artists [5] - The company is also exploring potential synergies with a possible acquisition of Ximalaya, which could enhance subscription and advertising opportunities [5]
中金：维持腾讯音乐-SW(01698)跑赢行业评级 上调目标价至114.5港元