从鲜肉烘焙粮开创到三大鲜工厂,鲜朗「鲜」战略再升级！

Core Viewpoint - The collaboration between Xianlang and China National Geography exemplifies the brand's commitment to the "fresh pet food" concept, enhancing transparency and consumer trust in product safety and quality [1][3]. Company Overview - Founded in 2017, Xianlang has focused on the research and production of fresh meat baked pet food, becoming a pioneer in this segment in China. The company has maintained the top sales position in baked dog and cat food for three consecutive years, serving over 2.7 million pet-owning families and ranking first among pet brands on platforms like Tmall and JD during the 2025 618 promotion [5]. Strategic Factory Layout - Xianlang's strategic upgrade centers around the concept of "fresh," with three production bases located in Dandong, Luohe, and Wuyishan, strategically positioned in key meat source areas. This approach integrates the supply chain from raw materials to the end market, transforming raw material risks into strategic advantages [7][19]. Dandong Factory Insights - The Dandong factory is located near high-quality fish sources in the Liaoning sea area, ensuring the freshness and quality of fish used in pet food through a rigorous cold chain process [8]. Luohe Factory Advantages - The Luohe factory is strategically situated just 1.5 kilometers from the largest meat processing base in China, allowing for rapid transitions from raw materials to production, thereby ensuring the freshness of meat sources [10]. Wuyishan Factory Features - The Wuyishan factory benefits from the region's unique ecological advantages, with a pristine environment conducive to poultry farming. The factory is designed to minimize transportation distances, enhancing the freshness of the products [12][14]. Supply Chain Innovation - Xianlang's "source-locking" strategy minimizes transportation distances, ensuring that fresh ingredients are processed quickly. The company's innovative baking process retains the natural nutrients and flavors of the ingredients [16][19]. Industry Impact - Xianlang's factory layout and supply chain innovations set a benchmark for traceability and transparency in the pet food industry, promoting a shift from extensive growth to lean manufacturing practices in the domestic pet food sector [19].