Core Points - The sponsorship competition among Alibaba's brands has intensified, with Yu'ebao announcing its sponsorship of the Yangzhou team, becoming the fourth brand to join the fray [1][2][4] - The term "攒助商" (savings sponsor) was coined by Yu'ebao, highlighting its focus on money management and savings [2] - The rivalry among Alibaba's brands has led to humorous exchanges on social media, with brands like Alipay, Taobao, and Huabei engaging in playful banter [4][5][6] Group 1 - Yu'ebao's sponsorship of the Yangzhou team marks its entry into the competitive sponsorship landscape, following Alipay and Taobao's earlier announcements [1][5] - The playful interactions among Alibaba's brands on social media have created a buzz, with users coining terms like "散装阿里" (scattered Alibaba) to describe the situation [6][7] - The upcoming match between the Yangzhou team sponsored by Yu'ebao and the Wuxi team sponsored by Huabei is highly anticipated by fans [4][9] Group 2 - The competitive nature of the sponsorships has led to a "互撕大战" (mutual tearing battle) in the comments section, showcasing the brands' playful rivalry [5][6] - Yu'ebao's late announcement due to pending contract signing has resulted in a flurry of social media activity, indicating the high stakes involved [7] - The engagement from fans and the humorous commentary surrounding the sponsorships reflect a growing interest in the matches and the brands involved [9][10]
余额宝成“苏超”阿里系第四个赞助商,散装阿里混战再升级!