Quan Jing Wang·2025-08-13 05:51Core Viewpoint - Vanke reported strong sales performance in 2023, achieving a total sales amount of 246 billion yuan, ranking among the top three in 26 cities, with 15 cities holding the first position [1] Sales Performance - In 2023, Vanke's sales reached 246 billion yuan, with a sales collection rate of 105.5% [1] - The company launched 14 new projects in 2024, achieving an average sales absorption rate of over 80% and a gross profit margin of approximately 16% [1] Inventory Management - Vanke successfully reduced inventory, with a total resource clearance of 166 billion yuan at the beginning of the year, achieving a clearance ratio of over 60% [1] - The "Existing House Renewal" initiative led to sales of 35.2 billion yuan from existing houses and 55.6 billion yuan from near-existing houses [1] Marketing Innovation - Vanke made significant progress in marketing innovation, with live streaming initiatives resulting in annual subscriptions totaling 6.75 billion yuan [1]