Group 1 - The core viewpoint of the article highlights the fragmented nature of the home hardware market, where most companies operate as OEMs with small scales and face severe homogenization, leading to competition primarily based on low prices [1] - The outdoor furniture industry in China mainly competes through OEM and private label production for foreign brands and chain supermarkets, with a focus on exports and relatively low market concentration, resulting in intense competition and underdeveloped brand building compared to well-known foreign companies [1] - There is significant growth potential in the mid-to-high-end market segment, which presents opportunities for companies to enhance their market presence [1] Group 2 - The company has established a nationwide distribution network and is expanding its market coverage through direct sales, e-commerce, cloud commerce, and export channels, aiming to enhance brand recognition [1] - Over the next 3-5 years, the company plans to strengthen its R&D capabilities, accelerate new product development, broaden its product line, and intensify efforts in both domestic and international markets while improving operational management [1] - The company seeks to establish suitable partnerships to achieve a global layout, enhancing its operational excellence from product to customer [1]
悍高集团：强化国内外市场拓展力度，携手合作推进全球化布局