Quan Jing Wang·2025-08-13 05:51Core Viewpoint - The launch of the "Enjoy Peace" customer rights system by Ping An Life aims to enhance customer experience by integrating various services related to sports, education, entertainment, and health management, providing a comprehensive value-added service for clients [1][6]. Group 1: Customer Rights System Overview - The "Enjoy Peace" system is designed based on deep insights into Chinese families' core needs in sports, education, entertainment, and health management, offering nearly a hundred value-added rights to help customers enjoy a "good life" [2][3]. - The system includes a variety of online and offline activities, creating rich service scenarios that cater to diverse customer needs [2][3]. Group 2: Sports Services - In the sports domain, "Enjoy Peace" connects with quality suppliers to create a multi-scenario sports ecosystem, focusing on outdoor, intellectual, ball games, and skiing, providing services like VIP ski access and fitness memberships [2]. - The initiative also collaborates with authoritative organizations to develop accessible sports events for customers [2]. Group 3: Education Services - The education aspect of "Enjoy Peace" links customers with prestigious companies, schools, and educational institutions, offering services like admission consulting and various educational camps to support children's educational needs [3]. - It aims to provide a one-stop educational support service across all age groups [3]. Group 4: Entertainment and Cultural Services - The entertainment segment enhances life services by integrating emergency assistance, travel services, and access to celebrity events, while also promoting cultural experiences through community projects [3]. - The initiative includes programs aimed at benefiting the elderly, fostering cultural exploration [3]. Group 5: Health Management Services - "Enjoy Peace" integrates internal and external resources to offer free online consultations, with additional services like medical accompaniment and expert appointments available as membership levels increase [3]. - The program also features offline activities such as health seminars and wellness salons to promote customer health [3]. Group 6: Event Highlights - The launch event featured notable personalities sharing insights on the concept of a "good life," emphasizing the importance of education, health, and cultural enrichment [4][5]. - The interactions during the event aimed to engage the audience in envisioning a new blueprint for a fulfilling life [4][5]. Group 7: Strategic Direction - The "Enjoy Peace" system represents a continuation of Ping An's commitment to customer-centric service, following the earlier "Add Peace" initiative, which combined insurance with diverse services [6]. - The company aims to integrate insurance into daily life, enhancing customer support and contributing to overall societal well-being [6][7].