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机构：2025年第二季度中国平板电脑市场出货量同比增长15.6%
Huan Qiu Wang Zi Xun·2025-08-13 05:59

Group 1 - The core viewpoint of the article highlights the growth of the Chinese tablet market, with shipments reaching 8.32 million units in Q2 2025, representing a year-on-year increase of 15.6% [1] - The consumer market experienced a 16.7% year-on-year growth due to the "National Subsidy" policy and promotional events like "618," which stimulated demand [2] - The commercial market showed a slight growth of 3% year-on-year, although demand is still recovering, with inventory digestion providing opportunities for shipments [1][2] Group 2 - IDC analysts noted that the synergy between the "National Subsidy" policy and the "618" promotion effectively stimulated market demand, leading to continued high growth in tablet shipments [2] - Despite a projected slowdown in market growth in the second half of the year due to diminishing consumer enthusiasm, the industry is expected to continue seeking upgrades and innovations in product configuration and ecosystem services [2] - The tablet market is anticipated to evolve towards higher hardware quality, specialized scenarios, and enhanced user experience, injecting sustained growth momentum into the Chinese tablet market [2] Group 3 - Huawei maintained its position as the market leader, leveraging mature product performance, an upgraded software ecosystem, strong brand influence, and a comprehensive channel system, despite no new product launches this quarter [3] - Apple ranked second in market share, with its tablet shipments continuing to grow year-on-year due to the dual stimulation from the "618" promotion and the "National Subsidy" policy [3] - Xiaomi secured the third position in market share, enhancing its product line with multiple new releases this quarter [3] - Honor ranked fourth, improving product attractiveness through cost optimization, configuration enhancement, and extending its cost-performance strategy to mainstream price segments [3] - Lenovo held the fifth position in market share, continuing to enrich its product matrix this quarter [3]