智通财经网·2025-08-13 06:25Core Viewpoint - Meituan-W (03690) is expanding its overseas food delivery platform, Keeta, into the Middle East, with plans to cover more cities and recruit teams and merchants [1] Group 1: Business Expansion - Keeta is extending its business coverage to cities in the UAE, Kuwait, Qatar, and Bahrain, with operations already in 20 Middle Eastern cities as of the end of August [1] - The company plans to enter the Saudi market by September 2024 and is close to completing recruitment processes for the Kuwait market, aiming for a launch in late 2025 or early 2026 [1] - Keeta may consider acquiring a local delivery or logistics company in Kuwait to facilitate its business operations [1] Group 2: Market Projections - Morgan Stanley forecasts that Keeta aims to cover all six Gulf countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain) within the next three years, with a potential entry into the UAE in the second half of this year [1] - By 2028, Morgan Stanley estimates that Keeta's market share in the Middle East could reach 20%, with a Gross Merchandise Volume (GMV) of $6 billion [1]