普华永道：中国娱乐及媒体行业五年复合年增长率4.5% 高于全球增速

Group 1 - The core viewpoint of the report is that China's entertainment and media industry is projected to generate approximately $561 billion by 2029, accounting for 16% of the global market, with a compound annual growth rate (CAGR) of 4.5% from 2024 to 2029, surpassing the global CAGR of 3.7% [1] - The mixed reality segment, particularly augmented reality (AR), is expected to be the fastest-growing area, with a projected growth rate of 25.2% in 2024 and an anticipated CAGR of 13.1%, reaching $22.8 billion by 2029 [1] - The domestic film market is recovering steadily, with significant performances such as the animated film "Nezha 2" surpassing $2 billion in box office revenue, making it the highest-grossing Chinese film globally [1] Group 2 - China is the largest video game and esports market globally, with total revenue expected to grow at a CAGR of 5.73% to reach $82.7 billion by 2029 [2] - The smart TV market in China is projected to continue leading globally, with the number of smart TV households increasing from 304 million to 324 million, nearly three times the size of the second-largest market, the United States [2] - The report highlights the importance of adapting to changing consumer habits across different age groups, which is creating new value chains and challenges for the entertainment and media industry to maintain growth [2]