从“煤城”到“橙都”，重庆奉节探索生态经济新路径｜活力中国调研行

Core Insights - The brand value of "Fengjie navel orange" has reached 38.17 billion yuan, with a cumulative reduction of over 100,000 tons of soil erosion [1] Group 1: Environmental Transformation - Fengjie County has closed 217 coal mines, officially exiting the coal production market, and has implemented integrated management of mountains, rivers, forests, fields, lakes, grass, and sand [1] - The area of soil erosion management has reached 397.89 square kilometers, and the forest coverage rate has increased to 69.49% [1] Group 2: Economic Development - In Daba Village, 12,000 acres of navel oranges produced a total output value of 180 million yuan last year, making it a national characteristic industry village with over 100 million yuan in output [2] - Former coal miners have transitioned to orange farmers, with per capita disposable income reaching 25,777 yuan, a year-on-year increase of 7.8% [2] Group 3: Technological Integration - Daba Village has established a standardized e-commerce live streaming base, with online sales accounting for 40% of total orange sales, achieving a sales volume of 70 million yuan [4] - The village has also developed a fruit tree order recognition sales model, with 16,734 orders and 4,000 tons of oranges subscribed [4] Group 4: Sustainable Practices - The implementation of a "six-in-one" green planting and management standard has led to a reduction of 1,000 liters of pesticide and over 300 tons of fertilizer annually, while increasing the quality rate of premium fruits to 85% [5] - The development of over 30 products, including orange wine and essential oil, is enhancing the value chain of Fengjie navel oranges [5] Group 5: Tourism and Revenue - Daba Village has become a popular tourist destination, with an average of 25,000 visitors annually and a tourism revenue of 2 million yuan [5] - The county has received 38 million tourists annually, generating a total tourism revenue of 21.88 billion yuan last year [5]