Zheng Quan Shi Bao Wang·2025-08-13 08:01Core Insights - Guizhou Moutai Sauce Aroma Liquor Marketing Co., Ltd. has initiated a deep cooperation with Meituan Flash Purchase, launching over a thousand officially certified stores for "Moutai Sauce Aroma · Shared by Thousands" [2] - The collaboration aims to enhance instant retail networks and channel transformation, providing consumers with a premium buying experience of authentic Moutai within 30 minutes [2] - Meituan Flash Purchase is focusing on intellectual property protection in the liquor industry and is working with multiple brands to establish the first "Liquor Authenticity Alliance" [2] Group 1 - The partnership significantly enriches Meituan Flash Purchase's liquor offerings, catering to consumer demand for purchasing liquor [3] - Instant retail has become the mainstream method for consumers to buy liquor, with 34.9% of liquor companies prioritizing the expansion of instant retail channels, surpassing live e-commerce [3] - During the 6.18 shopping festival, Meituan Flash Purchase reported a more than tenfold year-on-year increase in liquor transaction volume, with notable growth in premium brands like Moutai [3] Group 2 - The characteristics of instant retail align closely with Moutai Sauce Aroma Liquor's consumer-centric approach, making it a key strategy for market expansion [4] - The collaboration with Meituan Flash Purchase allows Moutai Sauce Aroma Liquor to better reach diverse consumer scenarios and attract a younger demographic [4]