智通财经网·2025-08-13 07:59Core Viewpoint - Tencent Holdings is expected to report strong growth in its gaming and advertising businesses for Q2 2025, with a significant increase in stock price leading up to the earnings announcement [1][2]. Gaming Business - Market forecasts suggest Tencent's gaming revenue for Q2 2025 will reach 408 billion yuan, reflecting an 18% year-on-year growth, driven by popular titles such as "Honor of Kings" and "Peacekeeper Elite" [1]. - The game "Delta Action" has emerged as a new hit, contributing significantly to revenue growth, with a monthly active user count of 38.63 million in June 2025 [2]. Advertising Business - Advertising revenue is projected to increase by 16.5% year-on-year to 348 billion yuan, supported by the growth of video accounts and enhanced search revenue from WeChat [2]. - AI technology is expected to drive sustainable growth in advertising, improving user engagement and reducing conversion costs, thereby enhancing return on investment for advertisers [2][3]. Financial Technology and Enterprise Services - Financial technology and enterprise services are anticipated to see a slight improvement, with a projected year-on-year growth of 6.5% [3]. - The launch of "TenpayGlobal" aims to integrate multiple local payment methods into the WeChat ecosystem, starting with Singapore and potentially expanding to other regions [3].