Zheng Quan Shi Bao Wang·2025-08-13 07:58Core Insights - The collaboration between Kweichow Moutai Sauce-flavored Liquor Marketing Co., Ltd. and Meituan Flash Purchase aims to enhance the consumer experience by ensuring authentic Moutai products are delivered within 30 minutes [1][2] - This partnership is part of Moutai's strategy to build an instant retail network and transform distribution channels, with plans to accelerate the onboarding of more certified stores on Meituan Flash Purchase [1] Group 1: Partnership Details - The initial phase involves over 1,000 certified "Moutai Sauce-flavored · Shared by Thousands" stores launching on Meituan Flash Purchase [1] - The collaboration focuses on product authenticity, store operations, customer base expansion, and membership integration [1] Group 2: Market Trends - Instant retail has become a mainstream method for consumers purchasing liquor, with 34.9% of liquor companies prioritizing the expansion of instant retail channels, surpassing live-streaming e-commerce [2] - During the 6.18 shopping festival, Meituan Flash Purchase reported a more than 10-fold year-on-year increase in liquor sales, particularly for premium brands like Moutai [2] Group 3: Consumer Engagement - The partnership is expected to enhance interaction with younger consumers, aligning with Moutai's goal to attract a new generation of buyers and expand brand penetration [2] - Moutai Sauce-flavored Liquor emphasizes consumer demand as a guiding principle for its collaboration with Meituan Flash Purchase, aiming for precise engagement across diverse consumption scenarios [2]