建行东营利津支行：深入偏远乡村 上门服务暖民心

Core Points - The core idea of the news is that the Bank of China Dongying Lijin Branch is implementing a door-to-door service for elderly clients in remote villages to address their difficulties in accessing banking services [1][2] Group 1: Service Implementation - The bank organized a service team to visit multiple remote villages, providing on-site assistance to elderly individuals who are elderly, living alone, or disabled [1] - Transportation challenges hinder elderly clients from reaching bank branches, making simple tasks like activating social security cards and resetting passwords difficult for them [1] - The bank developed a special service plan after assessing the needs of elderly clients, sending staff equipped with mobile devices to provide "zero-distance" financial services [1] Group 2: Service Process - During the home service, staff maintained patience and attention to detail, verifying information and assisting with various banking tasks [1] - Staff provided hands-on guidance to help elderly clients set passwords and use social security card functions, ensuring they could master these skills [1] - To enhance financial risk awareness among elderly clients, staff conducted on-site education on preventing telecom fraud and illegal fundraising, distributing informational brochures [1] Group 3: Community Impact - This door-to-door service is part of the bank's commitment to the "Finance for the People" philosophy and supports rural revitalization, receiving high recognition from local communities [2] - The bank plans to expand its service range and establish long-term cooperation with local governments and village committees to ensure continuous access to convenient and safe financial services for elderly clients in remote areas [2]