Billionaires Buy a Brilliant Growth Stock That Has Partnered With Amazon

Core Viewpoint - Roku is considered undervalued by Wall Street analysts, with a median target price of $105 per share, indicating a potential upside of 28% from its current price of $82 [1] Company Positioning - Roku is the leading streaming platform in North America, measured by hours streamed, and its operating system is the best-selling TV OS in the U.S., Canada, and Mexico [2] - The Roku Channel ranks as the fifth most popular streaming service in the U.S., following major competitors like YouTube and Netflix [2] Advertising Market Dynamics - Traditional TV advertising remains a larger market than connected TV (CTV) advertising, expected to continue until 2028, but CTV ad spending is projected to grow at 12% annually through 2029 [3] - Roku is well-positioned to benefit from the increasing ad spend on CTV due to its market leadership [9] Valuation Insights - Roku's operating system and The Roku Channel are seen as under-monetized assets, with estimates suggesting The Roku Channel alone could be worth more than the company's current market value [4] - Roku trades at 2.7 times sales, slightly below its two-year average of 2.8 times sales, which is reasonable given its revenue growth forecast of 12% annually through 2027 [7] Strategic Partnerships - Roku's exclusive partnership with Amazon is expected to drive growth, allowing advertisers to target viewers more accurately across different streaming channels and devices [5][6] - Early tests of this integration showed that advertisers could reach 40% more unique viewers and reduce ad frequency by nearly 30%, enhancing the value of ad spend [7] Investment Activity - Notable hedge fund managers have recently increased their stakes in Roku, indicating confidence in the company's potential [8]