Core Viewpoint - The bank is actively addressing the digital adaptation challenges faced by the elderly, implementing specialized services to enhance their banking experience in the digital age [1][2] Group 1: Service Implementation - The bank has initiated a "Technology for the Elderly" program since March, which includes setting up "smart device teaching positions" at branches [1] - A total of 12 high-frequency business operation manuals have been developed in a graphic format to assist elderly customers [1] - The bank has established a "one-on-one" after-sales inquiry mechanism to provide personalized support [1] Group 2: Customer Engagement and Satisfaction - In the second quarter, the bank successfully helped 437 elderly customers master basic mobile banking operations, achieving a customer satisfaction rate of 100% [1] - The bank's staff provided tailored assistance, including a large-font operation guide and a dedicated hotline for remote support [1] Group 3: Future Plans - The bank plans to continue optimizing services for the elderly by simplifying operational processes and maintaining cash service windows [2] - The focus is on ensuring that financial technology innovation is accompanied by a warm and accessible service approach [2]
建行烟台芝罘支行:跨越数字鸿沟的温暖