金融“国补”激活消费市场，监管详解个人、服务业贴息政策如何落地

Core Viewpoint - The implementation of two subsidy policies aims to stimulate consumer demand and enhance service supply, providing strong momentum for activating the consumption market and expanding domestic demand [2]. Group 1: Personal Consumption Loan Subsidy Policy - The personal consumption loan subsidy policy is the first of its kind from the central government, targeting residents' consumption pain points by reducing credit costs to stimulate consumption potential [3]. - The subsidy applies to the portion of personal consumption loans used for consumption, covering both daily expenses under 50,000 yuan and larger purchases in seven key consumption areas [3]. - The subsidy rate is set at 1%, which is approximately one-third of the current commercial bank personal consumption loan interest rate, significantly alleviating residents' borrowing pressure [3][4]. Group 2: Service Industry Loan Subsidy Policy - The service industry loan subsidy policy focuses on enhancing the supply side of consumption services by supporting the development of service providers and improving service quality [7]. - The policy targets eight key service sectors, including catering, health, and tourism, with a subsidy rate of 1% and a maximum subsidy of 10,000 yuan per entity [7]. - This policy, along with the personal consumption loan subsidy, aims to create a virtuous cycle in the consumption sector by addressing both supply and demand [7][8]. Group 3: Financial Support and Regulatory Measures - The policies are designed to lower financing costs for both residents and businesses, thereby reducing financial burdens and promoting credit supply in the consumption sector [5]. - Financial institutions are required to adhere to market-oriented principles in credit management, ensuring proper loan approvals and monitoring the use of funds to prevent misuse [4][8]. - The effectiveness of these policies will be evaluated post-implementation, with potential adjustments to extend the policy duration or expand support scope based on the assessment [8].