武昌中山市场部：着力打造特色终端“新样板”

Core Insights - The article emphasizes the efforts of Wuchang Zhongshan Market Department in creating and enhancing distinctive retail terminals to improve brand image and promote cigarette sales [1] Group 1: Brand Positioning and Development - The company focuses on precise positioning to create benchmark models by standardizing display styles based on store location, product type, and functional zoning, making distinctive terminals modern demonstration sites with brand recognition and consumer experience [1] - Multi-dimensional empowerment is employed to reshape brand image, emphasizing the development of store appearance, digital tools, and staff capabilities to create a recognizable and attractive retail brand image [1] Group 2: Customized Services and Management - The company implements a "one store, one policy" customized service strategy based on the unique characteristics of each terminal, providing one-on-one on-site services and achieving comprehensive management and payment solutions [1] - The "Zhiyin Tong" membership points exchange activity is launched to enhance the operational capabilities and profitability of franchise terminals [1] Group 3: Promotion and Knowledge Sharing - The company aims to activate overall potential by leveraging exemplary cases for promotion and learning, guiding the development of modern terminals through demonstration and sharing of best practices [1]