Core Viewpoint - Li Auto is facing significant challenges due to intensified competition in the automotive market, leading to a slowdown in revenue growth and a decline in vehicle deliveries [1][2][6]. Financial Performance - Li Auto's projected revenue for Q2 2025 is RMB 33.5 billion, reflecting a year-over-year increase of 5.6%, but with a growth slowdown of 4.96% [4][5]. - The company's net profit for Q1 2025 was RMB 647 million, showing a year-over-year increase of 9.4% but a quarter-over-quarter decline of 81.7% [5]. - As of June 30, 2025, Li Auto's cumulative historical deliveries reached 1,337,810 vehicles, marking a year-over-year decline of 24% and a quarter-over-quarter decline of 11.2% [5][6]. Market Competition - The automotive market is experiencing a contraction in overall demand, with fierce competition in the new energy vehicle (NEV) sector, leading to stock competition for Li Auto's family-oriented models [2][9]. - Li Auto's sales performance is under pressure due to promotional campaigns and new model launches from various automakers [9]. Strategic Adjustments - Following a downward revision of its 2025 annual sales target from 700,000 units to 640,000 units, Li Auto is under increased scrutiny from investors [10][11]. - The company is pursuing breakthroughs in four strategic areas, including advancements in pure electric vehicles and autonomous driving technology [11][12]. Product Development - Li Auto plans to launch its first all-electric SUV, the Li i8, in July 2025, alongside a self-developed driver assistance model [12]. - The company is expanding its charging infrastructure, having built 2,421 charging stations with a total of 13,200 charging piles as of June 2025 [18]. Market Expansion - Li Auto is implementing a "Hundred-city Starry Plan" to establish a self-operated sales and service presence in lower-tier cities [18]. - The company is also pursuing international expansion through a dealership model, establishing after-sales service centers in markets such as Kazakhstan, Uzbekistan, and the UAE [19]. Future Outlook - Despite maintaining a leading market position, Li Auto's growth momentum is expected to decelerate further in 2025 due to intensified competition [20][21]. - The company must accelerate new product development and expand its model lineup to remain competitive in a rapidly changing market [22].
MoonFox Data | Li Auto Financial Report Analysis: Pure Electric SUV Model i8 to become the Key Breakthrough in 2025