Zheng Quan Shi Bao Wang·2025-08-13 08:54Core Viewpoint - Tencent Holdings (00700.HK) reported significant growth in revenue and non-IFRS operating profit in the AI sector for Q2 2025, driven by continuous investment and application of AI technologies in its gaming and advertising businesses [1] Group 1: AI Investment and Growth - The company has achieved double-digit percentage year-on-year growth in both revenue and non-IFRS operating profit due to ongoing investments in AI [1] - Popular games like "Honor of Kings" and "Peacekeeper Elite" are evolving towards platformization with increased AI applications, contributing to strong performance in user engagement and revenue [1] - New game "Delta Action" has also made breakthroughs, enhancing the overall gaming business performance [1] Group 2: Advertising and Marketing Services - The company upgraded its advertising foundational model, improving ad effectiveness across various traffic platforms, which has led to rapid growth in marketing services revenue [1] - Tencent is focused on empowering more application scenarios within WeChat to drive the usage of AI-native applications, further enhancing AI benefits for users and businesses [1]